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IN/TLTECH PACK · v0.1
Generated 2026-07-17 · Spec Synthesis #20 · Concept #3
IN/TL/3 — Boxy Tencel-Cotton Tee, Stone
Same 220gsm Tencel-cotton boxy tee in Stone — the colorway that anchors the warm-neutral palette and photographs as a distinct SKU.
Categorytee
Target retail$48
Fabric weight220 gsm
Estimated landed cost$21.92
Estimated margin54.3%
Confidence74%
Material & construction
| Fabric | 220gsm Lenzing Tencel Lyocell × GOTS-certified organic cotton (~55/45), single jersey, pre-shrunk — same spec as IN/TL/2 |
|---|---|
| Silhouette | identical to IN/TL/2 — boxy relaxed crew, drop shoulder 1.5", body length 27" front / 27.5" back at size M; treated as a colorway extension, not a new silhouette |
| Construction | identical to IN/TL/2 — drop shoulder set-in sleeve, double-needle hem, neck binding tape, side seam construction |
| Trims | woven satin neck label (inside, low placement), embossed leather flag at left hem in Stone-tone embossed leather — same-tone execution, flag whispers against the shell |
| Finishing | pre-shrunk after knit, single garment wash; Stone colorway runs pigment-dyed over natural base for warmth and tonal depth — avoid cool-grey stone, stay warm-side of neutral |
Colorway
Stone (#8C8880)Off-White (#F2EDE4)Faded Black (#2E2C2A)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| shoulder drop | 1.5" |
| sleeve opening | 6.5" |
| chest pit to pit | 22.5" |
| sleeve length sho | 9" |
| neck binding height | 0.75" |
| body length hps back | 27.5" |
| body length hps front | 27" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Same factory as IN/TL/2 (Inarbel primary, Somelos preferred if capacity allows) — running Stone and Off-White in the same production run reduces per-unit setup cost and keeps MOQ achievable within $5k–$15k capital constraint. Shared batch minimizes logistics overhead. |
Demand evidence
- competitorColorful Standard: 44 tee sellouts in 30 days — the highest tee sellout count in the dataset; Colorful Standard's core product is multi-colorway basics, directly validating that color breadth (not silhouette novelty) drives tee conversion in this segment
- competitorMinimalist tees: 436 new drops in 30 days — the dominant aesthetic; within this crowded field, warm neutrals (stone, cream) are visually distinct from the black-dominant streetwear default and photograph as premium
- editorialBoF 'For These Brands, Resisting the DTC Playbook Paid Off' (relevance 72): disciplined SKU count + authentic community over volume is the validated growth model — Stone as a second tee colorway (not a third silhouette) maintains SKU discipline
- brand_fitPinned signal [10][14]: advisor Drop #1 colorway recommendation explicitly names Stone as a tee colorway; warm-neutral palette (stone, off-white, faded black) is the visual differentiator from all-black gymwear competitors
- socialr/malefashionadvice 'What are essential shirts and tops every guy should have?' (86 upvotes): wardrobe-rebuild intent + 'mix-and-match' framing — Stone is the most versatile neutral in a three-colorway tee lineup for that buyer intent
Risk flags
Stone is a lower-demand colorway than Off-White or Faded Black for a debut tee — position it as the 'considered' colorway for the open-ledger customer, not the lead hero in marketing assets
Running three tee colorways (Off-White + Faded Black + Stone) at 100 MOQ minimum each = $6,576 landed cost for tees alone — pressure-test against capital ceiling before committing all three; if constrained, drop Stone to restock after Off-White proves
Colorful Standard owns the multi-colorway basics position at scale — IN/TL should not compete on breadth; three colorways maximum, never expand without sellout data justifying it
Why this for IN/TL
Colorful Standard's 44 tee sellouts — the highest in the dataset — are built on multi-colorway discipline in a single minimalist silhouette. Stone extends the tee program without adding supply chain complexity (same factory run), gives the warm-neutral palette its mid-tone anchor, and gives the open-ledger buyer a 'considered' alternative to Off-White. Low incremental cost, high narrative coherence with IN/TL's calm, tonal visual identity.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.