Operating metrics · July 17, 2026
Where the numbers stand.
Live operating metrics (left) — what the OS has gathered. Pre-launch targets (below) — what we have to hit by Drop #1. 136 days to launch.
Live system metrics
Days to Drop #1
136
Competitor products
43,588
across 5 brands
News articles
5,161
28% AI-tagged · 347 high relevance
Social signals
294
Reddit posts indexed
AI briefs generated
11
3 competitor · 8 external
Spec recommendations
20
Sonnet-generated product concepts
Tasks open
24
19 overdue · 6 done
Factories in pipeline
8
0 engaged
AI spend (total)
$4.85
$0.00 last 7d · 671 runs
Pre-launch targets
These are the thresholds we need to cross before Nov 30, 2026. Targets are grounded in the Master Plan benchmarks (pre-order conversion, CAC, audience build math) — not aspirational round numbers.
Audience
| Metric | Current | Target | Progress | Gap |
|---|---|---|---|---|
Email list size Per pre-order benchmark research: 2-5% of list converts on launch. 2K list ‚Üí 40-100 pre-orders. | 0 subscribers | 2,000 subscribers | 0% | 2,000 |
Instagram followers Founder-led IG is the single biggest CAC reducer. 3K is the threshold where organic carries reach. | 0 followers | 3,000 followers | 0% | 3,000 |
TikTok followers Secondary to IG but compounds fast if even one post hits. | 0 followers | 1,500 followers | 0% | 1,500 |
Launch
| Metric | Current | Target | Progress | Gap |
|---|---|---|---|---|
Pre-orders confirmed Drop #1 production minimum. 150 units across 2-3 SKUs. | 0 units | 150 units | 0% | 150 |
Press mentions Hypebeast, Highsnobiety, Cool Hunting, plus 2 micro-publications. Targeted, not broad. | 0 mentions | 5 mentions | 0% | 5 |
Sourcing & supply chain
| Metric | Current | Target | Progress | Gap |
|---|---|---|---|---|
Factories with quotes Compare 5 quotes to pick 2 finalists. Below 5 = under-negotiating leverage. | 0 factories | 5 factories | 0% | 5 |
Factories shortlisted Two finalists for sample round before commit. | 0 factories | 2 factories | 0% | 2 |
Reference garments owned Lady White Co, Cole Buxton, Asket, plus one more — physical taste anchor. | 0 garments | 4 garments | 0% | 4 |
Samples received 2-3 per factory √ó 2 factories = full evaluation. | 0 samples | 6 samples | 0% | 6 |
AI spend breakdown (last 20 runs)
| Run type | Runs | Cost |
|---|---|---|
| spec_synthesis | 10 | $0.00 |
| weekly_brief | 5 | $0.00 |
| content_ideas_generation | 5 | $0.00 |